Beer Rebrand
This is my final branding project, which involved making a variety pack of four types of beer, while only being provided the new names of the company, and each of the flavors’ names.
The first element that I made was the logo. The name given was “Antagonist Brewing Company” and each of its flavors were based on famous literary characters.
This led me to my next decision, which was to base the style of the labels on pulp fiction covers, with a comic style that heightened the characters’ villainous looks.
The final piece to design was the packaging. This had to display each flavor as well as provide useful information, like descriptions of each type, the alcohol percentage, and the barcode.
